REV23 is a technology company that provides software and service solutions to tattoo & body piercing professionals since 2010.
Unlike our top competitors, we cater exclusively to the body modification industry. No salon software here.

HISTORY OF REV23

REV23 Development, Inc. (rev twenty-three) is the creator and developer of the popular REV23 Desktop tattoo and body piercing management software. REV23 Desktop (formerly known as Tattoo Management Studio from 2010-2017) is the only tattoo and body piercing shop management software that was specifically, and painstakingly designed for the industry, while every other software package on the market is originally for salons & spas and in fact contain no features specific to a tattooing or body piercing environment.

Developed from the ground up by founder Nate Laff, development on REV23 Desktop began in the spring of 2007 and v1.0 was released on March 1, 2010.

While not a tattoo artist himself, Nate has a deep appreciation for the industry and the origins of REV23 began as a joint effort between himself and one of his tattoo artists while being tattooed back in 2007.

Since its release, REV23 has been incredibly well received by the industry; being featured in industry magazines and receiving rave reviews from users ranging across the United States and Canada to Australia, United Kingdom, Norway, Italy and Germany.

It’s no mistake or coincidence that REV23 is trusted and relied on by some of the most successful businesses and names in the industry. REV23 was chosen by these businesses, not given away.

On September 13, 2012, REV23 was acquired by Painful Pleasures, who had used the software and worked with Nate for several years beforehand. Nate continues to be the driving force behind REV23. From code, design, mascot, evangelist, interface, media, graphics, lead, tech writer, trainer, booth babe, conference goer and everything in-between.

On March 1st, 2017, the seventh anniversary of version 1.0, Tattoo Management Studio was re-branded as REV23 Desktop.

WHAT DOES REV23 MEAN?

Wondering what REV23 means? You're not alone! We get asked a lot. So lend an ear if ye be brave or fool enough, and we'll spin ye a tale.

"I don't know what it means. I'll be honest, I don't think anyone knows what it means anymore. Scholars maintain that the translation was lost hundreds of years ago."

Ron Burgundy, Anchorman

From 2001 to 2004 I was the lead guitarist in a working hard rock/metal band in Denver, Colorado. We needed to change our name when we realized it was already being used in another state we were planning on playing in. In a hurry, we came up with REV23 (we alternated with Revelation 23 for a short time I think) and ended up using it for another year or so until we broke up. I continued using the name for random software projects I was doing— for no other reason than I already owned the domain name. In 2007 when I began writing the code that eventually became what REV23 is today, it just stuck. Honestly, REV23 doesn't really have a literal meaning to me. It's just a word, if it even qualifies as that, but it is always written in uppercase.

Nate Laff
Founder/Developer, REV23 Development, Inc. 2007-present
Former Lead Guitarist, Rock Group Band REV23 2001-2004

REV23 (the band) Demo CD circa 2003.