About REV23
Your industry deserves software built for its work from the beginning.
REV23 makes studio management and point of sale software for tattoo and body piercing professionals, including permanent makeup, microblading, and tattoo removal. Founded in 2007, we spent three years building alongside tattoo and piercing professionals before launching our first version in March 2010.
Our purpose is to help you build a lasting business around your craft. Direct relationships with artists, piercers, and studio owners have shaped REV23 from the beginning and continue to guide what we build.
The person behind it
Nate Laff
Founder / Developer
Here's where I reluctantly talk about myself. When I first released REV23 in 2010, I never meant to be “the face.” It just kind of happened that way. If you visit the REV23 booth at a convention, send an email, or receive a call from REV23, you're talking to me.
I've been working on REV23 in the tattoo industry since 2007 — most of my adult life. I love this industry and feel grateful to have been involved in it for this long. I still write the software, make the design decisions, write the docs, answer support, and show up at conventions.
I also make and perform music and sing and play lead guitar in my horrorpunk band Pretty With The Lights Out.
The short history
From Tattoo Management Studio to the cloud.
REV23 began with a commitment to tattoo and body piercing in 2007. The software grew from that work into Tattoo Management Studio, then REV23 Desktop, and the REV23 platform you use today.
Acquired by Painful Pleasures in 2012, REV23 is part of the Body Art Alliance.
2007
REV23 was founded when Nate began developing Tattoo Management Studio alongside tattoo and piercing professionals.
2010
Tattoo Management Studio 1.0 launched on March 1 for Windows.
2012
Painful Pleasures acquired REV23 after years of using the software and working with Nate.
2017
Tattoo Management Studio became REV23 Desktop on its seventh anniversary.
2020
Work began on a complete rewrite for tablets and the web.
2024
REV23 Cloud launched on October 18.
2026
REV23 Cloud became REV23, bringing nearly all of the REV23 Desktop feature set to the web and tablets.
Why the name?
“REV23 doesn't really have a literal meaning to me. It's just a sound I've been making for half of my life, but it is always written in uppercase.”
— Nate Laff
REV23 was first the name of Nate's hard rock band in Denver around 2003. He kept using it for software projects because he already owned the domain. When work began on the studio software in 2007, the name stuck.
Watch the Fireside Tattoo Network interviewQuestions go to the person building it.
Support and development still live under the same roof.
Contact REV23